Scene and Heard: On and Off the Court at the 2026 BNP Paribas Open

Tennis players are better at striking a ball than a pose, but that didn’t stop the Association of Tennis Professionals, governing body of the men’s tour, from recruiting them as models for what it called Athletes Arrival at Indian Wells. Several players were outfitted with off-court attire purportedly signifying a personal “brand style” intended to glam up their Instagram reels and personal appearances.

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